“THE BEST TIME TO PLANT A TREE WAS TWENTY YEARS AGO. THE SECOND BEST TIME IS NOW.“
– CHINESE PROVERB –
THE ILLUSION: Top-ranking competitor websites are “untouchable” and will out-rank you forever.
THE TRUTH: High-ranking websites are perceived as the experts worthy of a customer’s business, which means they close more business and often charge more for their products or services.
THE OPPORTUNITY: Where others see top websites in concrete positions, we see WET CEMENT.