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July 15, 2019 Corey Rose

How Driving Through Tijuana is like Internet Marketing

Corey D. Rose here-

Last weekend I was invited to go with some of the fellas from my church to go to Tijuana MX to help build some walls at a new church that supports some missionaries and orphanages.

We met up at our home church in North County San Diego bright and early on Saturday before 6am then got into a couple trucks and headed out.

The weather was perfect, the marine layer starting to burn off as the sun was rising over the mountains.

We approached the boarder and there was really no line so we flew right past border patrol without incident.

Then we got to the streets … dang –

Now I’d been to TJ in the past, even driving, and it’s always a huge shock compared to what I’m used to in the states.

There were people darting in front of cars, cars not stopping at stoplights and lanes seemed to be a suggestion!

And the dudes who were driving weren’t even using GPS! Fortunately I was with some guys who knew the area so well that they also knew to drive 4×4 pickups. Why?

Because some of those streets are so dang steep that a 2 wheel drive would skid out – and forget about climbing them in the rain!

Internet marketing can seem just as crazy as trying to navigate through a foreign country without a GPS and without a 4×4 if you’re not being guided by someone who knows the territory.

Building Your Own Marketing Channels or Delegating?

I run into a ton of well-meaning people who set out on their own to do their own marketing for whatever reason:

  1. save money
  2. learn all the aspects of the business
  3. stay in control of everything
  4. just because .. ?

This is downright foolish if you’ve not counted the costs of going it alone. You’ll need a GPS, a four-wheel-drive, plenty of gas and ALL your focus has to go into building out any channel or it’s not worth doing.

Or…

You find someone who can hop on board with you to help build your equity, brand and profits.

You don’t necessarily need to hire someone F/T to build one channel and manage it unless your ad spend is in the millions / month.

You probably shouldn’t task your marketing manager / director with building out all your channels if you’re spending tens of thousands / month because the campaigns all require significant monitoring, optimization and tweaks along the way.

If you’re caught in a rut of not knowing exactly how well each channel is performing, this is probably a result of no conversion tracking and sending all your traffic into the same bucket.

You should absolutely be bringing paid traffic to your business website, but you should be measuring absolutely every click and dollar spent.

If you’re in this scenereo, I want to personally pop the hood on your website and channels for a complementary look to at least make sure you’re not bleeding out. What the heck, it couldn’t hurt!

Fill out the form on the bottom of this page and I’ll be in touch!

THE END

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