Corey D. Rose here, Co-Founder and CEO at the Search Geeks.
I was on my way into the office this morning taking the scenic rout = some of the most beautiful coastline in the world… or at least in the country – San Diego’s north county city of Carlsbad.
Over looking the beaches and the ocean with my windows down and the ocean breeze blowing through my beard (I don’t have any hair on top), I was enjoying a morning that was finally warm enough to be outside without a light hoodie.
But to my wonder, there was this weird phenomena everywhere I looked: People who were actually outside weren’t interested in the beautiful view, nor in each other. Nor in the fact that it was finally a really nice day.
They were all staring at their palms. Walking and staring. Sitting and staring. Standing and staring.
Into their palms.
If I didn’t know better, and I was a time traveler from say 15 years ago, I would know for certain that we had entered … The Twilight Zone.
And this is played out on playgrounds all across the modern world: children play while parents stare at their palms.
In restaurants families sit at a table together, all staring at their palms.
Yes, it has come to pass that the devices that were supposed to connect us have done exactly the opposite. They rob our attention from the people and surroundings in front of us and have sucked us into a complete addiction to other people’s thoughts and experiences.
“Who liked my post?”
“What’s [insert name] up to today?”
“What’s on sale at Amazon?”
… The result? We’ve lost the virtue of SOLITUDE.
Solitude, meaning that we are alone with our thoughts and not under the influence of someone else’s thoughts or control. Which is exactly what staring at the palm gets you.
Without solitude, there would be no Aristotle, no Shakespeare, no innovation, no creation, no real sense of control over your own thoughts.
And the result of this? A general low-level anxiety that has caused a huge increase in drug use, alcohol abuse and a ton of other ills that were unheard of just 15 years ago.
What does this mean for your online business?
When these “palm-starers” actually use their devices to accomplish something, like find a service provider or buy a product they can’t live without, what will it take to get them to notice you among the sea of noise and distraction?
Google can’t do it. Amazon can’t. Facebook can’t… and neither can your competitors.
What is that one thing they can’t be?
And by “you” I mean YOU, not your brand or your logo or business. But YOU. With this palm-device, YOU now have the ability to CONNECT with an audience with the only asset that sets you apart from your potential customers which is YOU. Your face, your voice, your words.
And in today’s economy and technology there’s no excuse to NOT go all in with your message on video, audio, typing and images.
And that’s what will pull people who are stuck in the Twilight Zone into YOUR DOME.
I would love to help you transcend the noise by bringing people to YOU in the heat of the search, which conveys professionalism and trust… and most importantly, a CONNECTION with a person in front of a product or brand.
Let’s have a chat. Fill out the form on this page and we’ll pick it up from there.